Your URL is Your Brand in the Online World

Your URL is your brand both online and in more traditional channels. Don’t believe me? Look at this list of places where a business owner could use their URL. In fact, where a small or large business should be including their URL. Remember, customers will shop via the channel they choose. If a prospect prefers to shop online, and you don’t include your URL in your marketing collateral – you’re going to lose the opportunity to turn that prospect into a customer.

Some people will remember your domain name before they remember your actual business name. And, most prospects will remember a URL before they’ll memorize a phone number. So make sure your URL purchase gets the right amount of attention.

List of business related items that should include your web address (i.e., domain name or URL):

In your email address (the part after the “@”) – seriously, a yahoo, AOL, gmail, hotmail, etc email address isn’t professional. If you’re serious about your business, use your domain as your email address (see – Free Google email address with domain). Save your college email for personal items.
List on your business cards
On your company letterhead
Prominently in marketing collateral like brochures and leaflets
On the side of your business vehicles
During your TV commercials (if it’s DRTV, list on the bottom of the ad for the majority of the ad)
On the radio (make sure your domain name is memorable)
In your signature on discussion forums (great for SEO too)
Incorporated into your logo
On your exihibition/tradeshow stand materials
On billboards
In magazine and newspaper ads
In articles about your company
In every incoming link pointing to your website
On spec sheets
In your email signature
On your Facebook profile
On lanyards, nametags and badges
On newspaper inserts
In your Yellow Pages listing
On your company nameplate
On your Twitter page
On your Twitter background
On flyers and handouts
In classified ads
On brochures and leaflets
On direct mail
On the membership page of your local chamber of commerce or industry group
On gift certificates
On stickers and decals
On promotional items and giveaways
In your voicemail message
On your out-of-office autoresponder message
On your fax headers and cover sheets
On coupons and vouchers
On your cheques
On thank-you cards and greetings cards
On corporate wear, or uniforms
In the sidebar of your blog
On your envelopes
On receipts
In presentations
In the “watermark” on photos and videos
Every time anyone explains how to find your company on the web
On invoices
On packing slips
Within press releases
In white papers, estimates and proposals
On packaging and wrapping materials
On carrier bags or other employee swag
On PowerPoint presentation templates
On packing slips and address labels

You made it all the way to the bottom of the list. Good job. Now go back to the top and put a check-mark by all the item you’re using. Bullets missing checks? Figure out how to incorporate. Good luck.

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