Facebook Custom Tabs Secure URL Requires SSL Certificate to Avoid Error Message

Noticed a drop in traffic to your Facebook custom tab or app?  Does your Facebook app or tab utilize content hosted on a non-Facebook web server?

As of October 1, 2011, Facebook makes all Page admins using custom apps or tabs get an SSL certificate.   The SSL certificate encrypts data online, which helps Facebook make its customer experience more secure.

Facebook has been pushing users to use https or secure browsing when using the site.  This helps to protect its users with an added layer of security, especially so Facebook visitors don’t send information over insecure connections.

So, if you’ve lost a lot of traffic to your Facebook fanpage or other type of application, it may be because you haven’t complied to Facebook’s new SSL requirements.  Until you meet the new Facebook SSL requirements, your fan page or business Facebook page visitors will see a message something like this:

Turn off secure browsing?

We can’t display this content while you’re viewing Facebook over a secure connection (https).

Would you like to temporarily switch to a regular connection (http) to use this app?

You will have a secure connection upon your next login.

Yep, no wonder some of them choose not to continue on to visit your page.  Facebook’s Developer Blog said that now that the deadline has passed, it will work to develop a new plan for limiting the distribution of custom pages and tabs that haven’t provided SSL.  In other words, if you don’t comply with the Facebook SSL requirement you will lose all your traffic as you won’t be able to display your custom tab or app to your visitors or customers at all without having an SSL certificate.

How to Avoid the Facebook Secure Error Message:

You don’t have a choice but to meet Facebook’s new SSL requirements if your Facebook Fan Page  or application hosts custom code on web servers outside of Facebook.  This means that if you created your own tab or Facebook app, even a welcome tab, follow Facebook SSL instructions and learn about the best Facebook SSL Certificate.

Good luck!  Traffic is valuable, so don’t lose it by not complying with Facebook’s new SSL requirements.

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