Use Google Link Build Tool To Improve Facebook Marketing Performance

Facebook URL In the post before this, we told you about the Google Unique, Trackable Link Builder Tool.

Well, you can use this Google tool to help the performance of your Facebook campaigns.  How?

You want to engage with your Facebook business contacts when you know their participation is the highest.  You know, post that new killer article, etc.  Every business is unique, so you don’t just want to rely on what some so called “guru” says is the right time to interact with your business Facebook fans.  You need to experiment to optimize your Facebook campaigns.

Here’s the metrics you’ll want to create unique URLs for to test your way into the optimal campaign timing –

  • What time of day and day of the week do our posts receive the most “likes”?
  • What types of posts and topics receive the most comments?
  • What types of links get the largest amount of click throughs?
  • Which links generate the largest amount of conversions on your site?
  • Which days of the week are your Fan Page page views at their highest?
  • What days do you add the most fans

Just use the Google Link Builder tool to build the unique URLs based on the above, and track the performance via Google analytics or other tracking package you may have.  You may just be surprised what you learn.

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