Google Purchases Dot CO URL Address G Dot CO

Google is joining the dot CO fun. Google bought the URL address G.CO within the last week per their blog post.

Google is one of the most recognizable brand names out there, so what is Google planning to do with G.CO?

Well, it won’t be to launch another public URL shortening service. isn’t being replaced. Everyone can still use to shorten their long URL addresses. However, only Google will be able to leverage to make Google owned website URLs shorter.

In a way, this is a branding play. Google wants you to instantly know that when you see a G.CO URL that it can be trusted. This will help promote the Google brands in Twitter, smart phones and other mobile devices where character space is a premium.

There is some speculation that Google may eventually use G.CO to create personalized URLs for Google+ users. A third party site named is providing the short Google+ service now, but Google may not be comfortable with a 3rd party doing this type of service (read how to personalize Google+ URL). We’ll just have to wait and see what happens on this front.

{ 1 comment… read it below or add one }

mxicoders November 18, 2011 at 6:49 am

really nice blog and helpful for developers. Thanks

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