How to Track URLs in Google Analytics

How to Track URLs in Google Analytics

Knowing how to track URLs in Google Analytics is significant especially if you are a marketer who needs to track results of your various marketing strategies, particularly pay-per-click or PPC campaign. By tracking your URLs in Google Analytics, you will be able to monitor your PPC ad campaign’s performance. This is important if you want to see if your PPC campaign gives higher ROI than your SEO strategy, if you have one.

Another reason why you need to track your URLs in Google Analytics is because of the deeper understanding of your PPC campaign’s performance. Through proper URL tracking, you will be able to know the statistics of your PPC campaign post-click. This will enable you to monitor the performance of your website and landing pages and how your visitors interact with your content. Thus, you will know the necessary improvements and changes that you need to perform in your overall marketing campaign.

How to Track URLs in Google Analytics

Properly tracking URLs in Google Analytics is crucial in gaining accurate results. There are two ways on how you can do this: automatic tagging/tracking a.k.a. auto-tagging and manual tagging of URLs.

  • Auto-Tagging

You won’t need to tag or auto-tag your Adwords URLs if your Google Analytics account is connected to your Google Adwords account and your auto-tagging setting is enabled. But if you have other URLs, banners and other ads, you need to tag them onto your Google Analytics account so that you can track their performance, aside from your Google Adwords ads.

To enable or disable your auto-tagging on Google Analytics, do the following steps:

  1. Log in to your Google Analytics account then go to ‘My Account’.
  2. Select ‘Preference’ then tick the box beside ‘Auto-Tagging’.
  3. 3.       Save the changes by clicking ‘Save changes’ below and you’re done.

Test if Your Auto-Tagging is Working

Some website don’t accept auto-tagging and would just result in an error if you enable your Google Analytics URL auto-tagging. Some destination URLs also don’t accept additional parameters so it is best to test your URL tagging before you enable your Google Analytics auto-tagging.

  1. Add this parameter to your destination URL: ?gclid=test or &gclid=test
  2. Test the URL by browsing it on your browser.
  3. If the gclid=test parameter is shown in the address bar along with your destination URL, your auto-tagging won’t have any problems and you can now enable your auto-tagging.
  • Manual URL Tagging

Manual URL tagging in Google Analytics is not that hard. You can use the Goggle Analytics URL Builder so that your URLs will be tagged correctly.

  1. Enter the website URL of your website where your paid ad URLs are located on step 1 of the URL Builder.
  2. Enter the necessary information on step 2 of the URL Builder page.
  3. Hit ‘Generate URL’ on step 3 of the page and you’re done.

Make sure that you label your URLs in the same manner so that Google Analytics won’t classify your URLs of the same class differently.

Now that you know how to track URLs in Google Analytics, you’ll be able to set up more effective and efficient campaigns.


How to Track URLs in Google Analytics| proper URL tracking best practices

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