How To Optimize Website Address URLs

Your website’s URL, or web addresses you see in the web browser bar, is a factor that Google and other search engines look at in deciding what pages to display during a web search.

That was a mouthful of a sentence. But, it’s true. So don’t just focus on meta tags and content. An optimized URL can help you rank better in search engines.

Here’s some information on how to optimize website address URLs:

Domain Name Keywords

Your domain name is part of your web site page URLs, obviously. SEO experts recommend including the main keywords you’re targeting in your domain name. This will help your site’s website rankings because if your domain contains keywords, it a powerful sign to Google that your website is related to the keywords and has a good chance of being a good match for a search with the same keywords.

For example, if you are trying to attract people who need a locksmith in Salt Lake City, Utah, the domain name: saltlakelocksmith.com would be ideal. However, it is very unlikely that such a high quality domain name like that wouldn’t already owned by someone. If you can’t convince the current domain owner to sale it to you, or don’t have enough money to buy a premium domain, you may go with a longer domain – but not too long. Maybe something like saltlakecityutahlocksmith.com will still be available for purchase. Just remember your customers need to remember the domain name as well, so don’t pick a domain name that’s too long (and saltlakecityutahlocksmith.com is definitely on the long side). Many SEO experts will buy domain names like this specifically to build a network of sites that can dominate a niche.

Web Page URL Optimization

Once you have your main URL you can then start optimizing your page URLs, which are the web addresses of the pages on your site. The best way to optimize your page URLs for the search engines is to make sure your targeted keywords are in the URL of the page. For example, if your page is about commercial locksmith services, then an optimal page URL would be saltlakelocksmith.com/Commercial-Locksmith-Services. This would be the perfect URL to target such a phrase, and you would help you rank higher if someone searched Google for “commercial locksmith services” in Salt Lake. Notice the main domain does not contain dashes, while the page address contains dashes between the words. This is because search engines lend less credence to sites with dashes in their main domain name, where as the page URL needs to have dashes to separate the actual words. Since page URLs can be very long the search engines prefer to read the page URL with hyphens.

How To Optimize Website Address URLs

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